Laurette Pienaar
Franchise Specialist & Strategist
More about Laurette
With two decades of specialised experience in franchising within the finance industry and as founder of Finco Select, Laurette has built a distinguished career focussed on fostering relationships with franchisors and franchisees across various sector categories. Throughout her journey, she has honed a robust skill set that includes risk management, data analysis, strategic planning and marketing.
With a deep understanding of the intricacies of franchising, she able to effectively navigate the challenges of this dynamic field, ensuring successful partnerships and sustained growth. Laurette is passionate about leveraging data-driven insights to inform strategic decisions, helping businesses thrive in an increasingly competitive landscape.
Dedicated to excellence and innovations, she continue to expand her sector expertise, driving impactful strategies that support franchisors and enhance customer experiences though Finco Select.
As a Franchise Specialist, she spends her days helping franchisees turn ambition into action, solving problems they didn’t know they were going to have, celebrating wins, navigating challenges, and occasionally explaining for the hundredth time why “just this one exception” isn’t actually just one exception.
Her role sits somewhere between business coach, strategist, cheerleader, therapist, detective, and professional translator between franchisor expectations, franchisee realities and bank red tape.
The goal? Helping franchises build profitable businesses, create jobs, serve customers brilliantly, and prove that franchising is about much more than logos and operating manuals.
It’s never boring, rarely predictable, and always about people.